Concepedia

Shengcheng Xie

SX

Statistics

Publications

2

Citations

37

H-Index

2

Active since

2023

Affiliations

Jinan University(Current)

Shengcheng Xie is an author at Jinan University specializing in marketing management, marketing, and aesthetic experience.

ORCID

Publications per year

2023–2024

2

Publications

2

Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention

Shengcheng Xie, Haiying Wei, Fu Liu · Journal of Retailing and Consumer Services · 2023 · 25 citations

, , +17

Power from words: The influence of brand activism message framing on consumer purchase intention

Shengcheng Xie, Haiying Wei, Siyun Chen · Psychology and Marketing · 2024 · 12 citations

, , +11

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