Statistics
Publications
1
Citations
33
H-Index
1
Active since
2010
Affiliations
Tamkang University(Current)
Y. R. Hung is an author at Tamkang University specializing in brand loyalty, brand management, and brand relationship management.
Publications per year
2010–2010
1
1
The impacts of brand trust, customer satisfaction, and brand loyalty on word-of-mouth
Shu-Hsien Liao, Yu-Chun Chung, Y. R. Hung et al. · 2010 · 33 citations
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