Concepedia

Yanping Gong

YG

5

Publications

160

Citations

5

H-Index

2022

Active since

Affiliations

Central South University(Current)

Yanping Gong is an author at Central South University specializing in behavioral decision making, consumer research, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral Decision MakingPsychologySocial SciencesConsumer CultureBehavioral EconomicsBranding

Publications per year

2022–2024

5

Publications

5

How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility

Yanping Gong, Jun Xiao, Xiuyuan Tang et al. · Frontiers in Psychology · 2023 · 67 citations · Full text

How does information encountering enhance purchase behavior? The mediating role of customer inspiration

Zhuo Chen, Yanping Gong, Rong Huang et al. · Journal of Retailing and Consumer Services · 2024 · 37 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +13

More mindfulness, less conspicuous consumption? Evidence from middle-aged Chinese consumers

Yuxuan Tan, Yanping Gong, Julan Xie et al. · Journal of Retailing and Consumer Services · 2022 · 25 citations

More Mindfulness, Behavioral Sciences, Consumer Culture +12

Does renting luxury make me shine? The mediating role of perceived signals

Yanping Gong, Qin Zhang, Jifei Zhang · Psychology and Marketing · 2022 · 21 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +24

Understanding Why Tourists Who Share Travel Photos Online Give More Positive Tourism Product Evaluation: Evidence From Chinese Tourists

Xiuyuan Tang, Yanping Gong, Chunyan Chen et al. · Frontiers in Psychology · 2022 · 10 citations · Full text

Rows per page

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