Concepedia
Statistics
Publications
1
Citations
13
H-Index
Active since
2021
Yusrita is an author specializing in marketing strategy, business strategy, and creative industries.
Top concepts
BusinessMarketingInnovationManagementCo-creationVenture CapitalEntrepreneurshipBusiness StrategyMarketing StrategyCreative Industries
Publications per year
2021–2021
Co-Creation through Entrepreneurial Marketing: A Study at the Creative Industries
Yusrita, Nur M. Ridha Tarigan, Widodo Djati Sasongko et al. · Academy of Entrepreneurship journal · 2021 · 13 citations
Creative Industries, Entrepreneurial Innovation, Entrepreneurial Phenomenon +15
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