Concepedia

Yasuyuki Yamaoka

YY

Statistics

Publications

6

Citations

145

H-Index

6

Active since

2018

Affiliations

Bournemouth University(Current)

The Open University of Japan

Yasuyuki Yamaoka is an author at Bournemouth University specializing in consumer research, management, and consumer behavior.

Top concepts

ManagementConsumer BehaviorConsumer ResearchBrandingBusinessMarketingAdvertisingBrand ManagementConsumer CulturePurchase Intention

Publications per year

2018–2022

6

Publications

6

A Qualitative Assessment of Community Learning Initiatives for Environmental Awareness and Behaviour Change: Applying UNESCO Education for Sustainable Development (ESD) Framework

Hiroko Oe, Yasuyuki Yamaoka, Hiroko Ochiai · International Journal of Environmental Research and Public Health · 2022 · 58 citations · Full text

An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags

Hiroko Oe, Pornchnit Sunpakit, Yasuyuki Yamaoka et al. · Journal of Consumer Marketing · 2018 · 26 citations

Exploratory Study, Consumer Uncertainty, Consumer Study +18

How to Sustain Businesses in the Post-COVID-19 Era: A Focus on Innovation, Sustainability and Leadership

Hiroko Oe, Yasuyuki Yamaoka, Kapil Duda · Business Ethics and Leadership · 2022 · 22 citations · Full text

Innovation Adoption, Sustainable Development, Education +25

Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions

Hiroko Oe, Yasuyuki Yamaoka · International Journal of Sociology and Social Policy · 2021 · 15 citations

Behavioral Decision Making, Consumer Research, Social Influence +28

The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

Hiroko Oe, Yasuyuki Yamaoka · Sustainability · 2022 · 13 citations · Full text

Socially Responsible Product, Sustainable Consumption, Green Marketing +30

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