Concepedia

Bright Senanu

BS

Statistics

Publications

2

Citations

34

H-Index

2

Active since

2022

Affiliations

UniMAC-GIJ(Current)

Bright Senanu is an author at UniMAC-GIJ specializing in business, marketing, and social media platforms.

ORCID

Publications per year

2022–2023

2

Publications

2

Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry

Bright Senanu, Bedman Narteh · Journal of Financial Services Marketing · 2022 · 19 citations

, , +11

Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers

Bright Senanu, Thomas Anning‐Dorson, Nii Nookwei Tackie · Journal of Fashion Marketing and Management · 2023 · 15 citations

, , +13

1–2 of 2