Concepedia

Yu-Ting Tang

YT

2

Publications

61

Citations

2

H-Index

2022

Active since

Affiliations

Huaqiao University(Current)

Yu-Ting Tang is an author at Huaqiao University specializing in communication, interactive marketing, and consumer behavior.

Top concepts

ArtsEmotionTourismBusinessEducationMarketingManagementAdvertisingSocial MediaCommunication

Publications per year

2022–2024

2

Publications

2

Building Students’ Entrepreneurial Competencies in Chinese Universities: Diverse Learning Environment, Knowledge Transfer, and Entrepreneurship Education

Haijiao Chen, Yu-Ting Tang, Jinghe Han · Sustainability · 2022 · 33 citations · Full text

Entrepreneurial Innovation, Entrepreneurship Education, Self-efficacy Theory +14

What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

Yu-Ting Tang, Wen-Qi Ruan, Shu-Ning Zhang et al. · Journal of Travel Research · 2024 · 28 citations

Tourism Short Videos, Digital Marketing, Consumer Research +26

Rows per page

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