Concepedia

Basma El-Sayed El-Baz

BE

1

Publications

25

Citations

1

H-Index

2018

Active since

Affiliations

Ain Shams University(Current)

Basma El-Sayed El-Baz is an author at Ain Shams University specializing in marketing communication, digital marketing, and interactive marketing.

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Publications per year

2018–2018

1

Publications

1

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

Basma El-Sayed El-Baz, Reham I. Elseidi, Aisha Moustafa El-Maniaway · International Journal of Online Marketing · 2018 · 25 citations

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