Guo Jin - Concepedia

Author

Guo Jin

Also Known As

Guo Hui Jin, Guo Jin, Jin Guo

Publications

127

Citations

H-Index

Concepts

All Affiliations

Guo Jin is an author at Northumbria University specializing in consumer research, consumer decision making, and brand management.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	32
2	Management	1	1	32
3	Marketing	1	1	32
4	Brand Development	1	1	32
5	Brand Management	1	1	32

Guo Jin

Publications

Citations

H-Index

Page 1

	Year	Citations
Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework Guo Jin, Shan Shan, Yu Wang, Discrete Dynamics in Nature and Society Consumer UncertaintyDigital MarketingConsumer ResearchBrand StrategySmartphone Brands	2021	32
Gender differences in smallholder farmers’ adoption of crop diversification: Evidence from Shaanxi Plain, China Yuhang Ge, Liangxin Fan, Yingbin Li, Climate Risk Management	2023	23
Features analysis of five-element theory and its basal effects on construction of visceral manifestation theory Zimi Ma, Chunhua Jia, Guo Jin, Journal of Traditional Chinese Medicine	2014	19

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