Concepedia

Guo Jin

GJ

3

Publications

74

Citations

3

H-Index

2014

Active since

Affiliations

Northumbria University(Current)

Guo Jin is an author at Northumbria University specializing in consumer research, consumer decision making, and brand management.

ORCID

Top concepts

Publications per year

2014–2023

3

Publications

3

Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework

Guo Jin, Shan Shan, Yu Wang et al. · Discrete Dynamics in Nature and Society · 2021 · 32 citations · Full text

, , +23

Gender differences in smallholder farmers’ adoption of crop diversification: Evidence from Shaanxi Plain, China

Yuhang Ge, Liangxin Fan, Yingbin Li et al. · Climate Risk Management · 2023 · 23 citations · Full text

Features analysis of five-element theory and its basal effects on construction of visceral manifestation theory

Zimi Ma, Chunhua Jia, Guo Jin et al. · Journal of Traditional Chinese Medicine · 2014 · 19 citations · Full text

Rows per page

1–3 of 3