Concepedia
2
Publications
44
Citations
H-Index
2024
Active since
Affiliations
Northumbria University(Current)
Kimberley Hardcastle is an author at Northumbria University.
Publications per year
2024–2025
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience
Kimberley Hardcastle, Lizette Vorster Larsen, David Brown · Journal of Advertising · 2025 · 31 citations · Full text
The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand
Kimberley Hardcastle, Prabash Edirisingha, Paul Cook et al. · Journal of Business Research · 2024 · 13 citations · Full text
Rows per page
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