Ion Daniel Zgură

Publications

Citations

H-Index

2012

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Ion Daniel Zgură is an author at Bucharest University of Economic Studies specializing in marketing strategy, business strategy, and customer satisfaction.

ORCID

Top concepts

BusinessMarketingManagementBusiness StrategyMarketing StrategyStrategic ManagementCustomer SatisfactionBrandingSocial MediaService Design

Publications per year

2012–2020

Publications

The Use of Event Marketing Management Strategies

Daniel Moise, Bogdan Georgescu, Ion Daniel Zgură · Procedia - Social and Behavioral Sciences · 2012 · 24 citations · Full text

Customer Satisfaction, Project Management, Event Management +17

Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?

Irina Maiorescu, Mihaela Bucur, Bogdan Georgescu et al. · Sustainability · 2020 · 14 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

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