Brian L. Roddy

Publications

135

Citations

H-Index

1988

Active since

Affiliations

State University of Information and Communication Technologies(Current)

Brian L. Roddy is an author at State University of Information and Communication Technologies specializing in political attitudes, communication effects, and media effects.

Top concepts

MarketingManagementPersuasionAdvertisingCommunicationMedia EffectsPublic OpinionSocial SciencesConsumer ResearchPolitical Behavior

Publications per year

1988–1988

Publications

Appeals and strategies of negative political advertising

Brian L. Roddy, Gina M. Garramone · Journal of Broadcasting & Electronic Media · 1988 · 135 citations

Negative Political Advertising, Targeted Advertising, Consumer Research +19

Rows per page

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