Concepedia

Maszura Abdul Ghafar

MA

1

Publications

66

Citations

1

H-Index

2021

Active since

Affiliations

Monash University(Current)

Maszura Abdul Ghafar is an author at Monash University specializing in built environment, purchase intention, and interactive marketing.

ORCID

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Publications per year

2021–2021

1

Publications

1

Smarter real estate marketing using virtual reality to influence potential homebuyers' emotions and purchase intention

Athira Azmi, Rahinah Ibrahim, Maszura Abdul Ghafar et al. · Smart and Sustainable Built Environment · 2021 · 66 citations

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