Concepedia
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Publications
1
Citations
37
H-Index
Active since
2016
Tuan Minh Phung is an author specializing in visitor revisit intention, brand management, and brand equity models.
Publications per year
2016–2016
The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam
Ly Thi Minh Pham, Hong Nga, Tuan Minh Phung · Acta Oeconomica Pragensia · 2016 · 37 citations · Full text
Business, Marketing, Marketing Management +15
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