Concepedia

Agnieszka Małecka

AM

4

Publications

444

Citations

4

H-Index

2022

Active since

Affiliations

University of Ljubljana(Current)

University of Economics in Katowice

Agnieszka Małecka is an author at University of Ljubljana specializing in management, marketing, and social influence.

Top concepts

MarketingManagementConsumer CultureSocial InfluenceConsumer BehaviorConsumer ResearchBusinessSociologyInnovationSocial Norms

Publications per year

2022–2023

4

Publications

4

Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective

Gregor Pfajfar, Aviv Shoham, Agnieszka Małecka et al. · Journal of Business Research · 2022 · 285 citations · Full text

Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective

Agnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń et al. · Journal of Business Research · 2022 · 64 citations · Full text

Customer Satisfaction, Innovation Adoption, Consumer Study +19

From greenwashing to green B2B marketing: A systematic literature review

Anastas Vangeli, Agnieszka Małecka, Maciej Mitręga et al. · Industrial Marketing Management · 2023 · 59 citations · Full text

Segmentation of collaborative consumption consumers: Social identity theory perspective

Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar · International Journal of Consumer Studies · 2022 · 36 citations · Full text

Consumer Uncertainty, Consumer Study, Social Psychology +18

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