Erzsébet Hetesi is an author at University of Szeged specializing in brand strategy, brand development, and brand equity.
Top concepts
CultureMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer CultureBrand Development
Publications per year
2016–2016
1
1
Symbolic consumption in the case of brand communities
Szabolcs Prónay, Erzsébet Hetesi · Society and Economy · 2016 · 17 citations · Full text
Marketing, Culture, Advertising +13
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