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BusinessManagementMarketingInformation TechnologySupply Chain ManagementInformation SystemsMarketing ManagementCompetitive AdvantageManagement Information SystemsConsumer Behavior
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2003–2016
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233
Factors Affecting Intent to Purchase Virtual Goods in Online Games
Cheng-Hsun Ho, Ting-Yun Wu · 2012 · 74 citations
1–5 of 233