East Asian Journal of Popular Culture

The two-layer model of ‘kawaii’: A behavioural science framework for understanding kawaii and cuteness

Hiroshi Nittono · 2016 · 137 citations

Social Sciences, Behavioral Sciences, Psychology +8

Cute studies: An emerging field

Joshua Dale · 2016 · 95 citations

Law, Behavioral Sciences, Queer Theory +1

Agentic cute (^.^): Pastiching East Asian cute in Influencer commerce

Crystal Abidin · 2016 · 32 citations

Social Sciences, Cultural Studies, Gender Studies +11

A lovable metaphor: On the affect, language and design of ‘cute’

Joel Gn · 2016 · 22 citations

Humanities, Design, Philosophy +15

Problematizing heteronormativity: Performativity, resignification and A/B/O fiction in Chinese danmei literature

Liang Ge · 2020 · 16 citations · Full text

Humanities, Gender Studies, Literature +15