Entrepreneurial Characteristics of Small and Medium Hotel Owner-Managers

Abstract

This study seeks to identify the demographic profile and entrepreneurial characteristics of small and medium hotel (SMH) owner-managers in East Peninsular Malaysia. Literature reveals that there is very limited empirical evidence on entrepreneurship studies in the tourism industry. This study attempts to document the demographic profile and entrepreneurial characteristics of small and medium hotel entrepreneurs (SMHEs) in Malaysia. Self-administered questionnaires were used to collect data from 145 SMHEs, with 137 questionnaires deemed useable. The results convey that majority of SMHEs are middle-aged or older males, with secondary and upper levels of formal education and whose prior specialization or knowledge are unrelated to tourism. However, the low entry barrier in the industry has given them an opportunity to be part of the industry. Majority of these SMHEs started operations after the 1997 financial crisis. Their demographic profile does not serve a significant factor in their involvement in the business; however, their self-confidence and highly independent personalities could have stimulated their business interest and aided their survival in the industry.