AV communication review · 1967 · 52 citations · 14 references
Social SciencesCommunicationMarketingCommunication TheoryDigital CommunicationVisual CommunicationChannel CodingCommunication SystemsMass Communication TheoryMultiple-access Channels
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The teacher's word book of 30,000 words.
Paul A. Witty · Journal of Consulting Psychology · 1945 · 2.7K citations
The Effects of Mass Communication
Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations