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FREQUENT-FLIER PROGRAMS: THE AUSTRALIAN EXPERIENCE
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1995
Year
Customer SatisfactionInternational TourismFrequent-flier ConceptEducationTravel BehaviorPolicy AnalysisProgram EvaluationRecent ExtensionUniversity Student RetentionHealth Services ResearchPublic PolicyFrequent-flier ProgramsHealth PromotionMarketingHigher EducationTravel Bonus ProgramBusinessContinuing Medical EducationTourism
This article traces the recent extension of the frequent-flier concept to Australia, describes the lessons learned from the American experience, and examines both the passenger characteristics and the corporate responses to the travel bonus program in Australia.