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Green Marketing Goes Negative: The Advent of Reverse Greenwashing

Eric L. Lane

European Journal of Risk Regulation · 2012 · 23 citations · 1 references

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1

Consumer Protection in the Eco-Mark Era: A Preliminary Survey and Assessment of Anti-Greenwashing Activity and Eco-Mark Enforcement

Eric L. Lane · SSRN Electronic Journal · 2010 · 20 citations · Full text

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