INFLUENCE OF PLAIN VS. FANCY DESIGN ON RESPONSE RATES FOR WEB SURVEYS

Abstract

Don A. Dillman is Professor of Sociology and Rural Sociology, and Deputy Director for Research and Development of the Social and Economic Sciences Research Center at Washington State University; Robert L. Tortora is Chief Methodologist, the Gallup Organizations; Jon Conradt is Application Developer, the Gallup Organization; and Dennis Bowker is Graduate Research Assistant, Department of Sociology, Washington State University. Questions about this paper should be addressed to dillman@wsu.edu.