Media Coverage of Online Social Network Privacy Issues in Germany: A Thematic Analysis

Abstract

The massive growth of online social networking platforms in recent years has brought with it increasing privacy concerns. Rarely do long periods of time pass without some major privacy issue being brought to light. In this paper we present our study regarding media coverage of privacy issues in social networks, and the effects thereof. We gathered all news articles from over 30 German media sources, published between September 1st, 2007 and August 31st, 2008. Using ‘thematic analysis’, we categorized and coded those articles, and identified the major themes among them. The results showed the main themes of interest in the media, and, more importantly, the very significant effect media coverage has on providers, and on the redesign of privacy-compromising features. The results emphasized the need for more regulation of privacy-preserving practices. This study also set the stage for further inquiries into the topic in U.S. media.