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Public HealthBehavioral SciencesPsychologyBehavior AnalysisBehavior Change TheorySocial BehaviorAdaptive BehaviorBehaviorBehavior ChangeBehavior Change StrategiesBehavioral ChangeBehavioral InterventionsBehavior Change EvaluationBehavior Change InterventionsBehavior Change MeasurementBehavior Change ModelsBehavior Change TechniquesBehavior Change Techniques TaxonomyBehavioral Change MaintenanceHuman Behavioral Change
This text provides a complete description of the principles and procedures needed to systematically change socially significant behavior and to understand the reasons for that change. This comprehensive text, appropriate for courses in basic principles, applications, and behavioral research methods, helps students, educators, and practitioners appreciate and begin to acquire the conceptual and technical skills necessary to foster socially adaptive behavior in diverse individuals.