Journal for Healthcare Quality · 1995 · 25 citations · 0 references
ManagementMarketingMarketing ManagementHealth Care Quality ManagementHealth ManagementManaged CareHealth Care QualityHealth Services ManagementHealth Systems ManagementHealthcare Quality ManagementHealthcare Service QualityQuality Of CareHealth-oriented MarketingHealthcare Performance MarketingHealthcare Service PromotionPhysician MarketingResearch Articles
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.