Aestimatio Sources and Studies in the History of Science · 2015 · 11 citations · 0 references
HumanitiesCommunicationAdvertisingPhilosophy Of ScienceScience CommunicationAdvertising CriticismHistory Of ScienceObjectivity In ScienceScience-technology-society RelationshipsScientific KnowledgeScientific RevolutionScientific Knowledge Construction
Contents: Introduction Advertisements in the Philosophical Transactions Newspapers and bipartisan advertisement Daily newspapers and advertisements as science texts Navigation and newsprint: advertising longitude schemes Advertising experiment and reputation: Newtonian lecturer as brand Science as a commodity: the 18th century and beyond Bibliography Index.