Global television and the politics of the Seoul Olympics

Abstract

The Seoul Olympics as a critical case study constructing the global television spectacle: a theoretical framework the politics of broadcast rights, production and media priorities the introduction of commercial sponsorship on a global scale Korea enters the information age: the Olympics and telecommunications the 1988 Olympics and the transformation of Korea one world beyond all barriers Olympic diplomacy and Korea's new international relations national images in telecasts from Seoul toward a media-theoretic understanding of political communication.