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Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism

Customer ExperienceCustomer SatisfactionTourism ManagementDigital MarketingHospitality MarketingBusinessMarketing CommunicationHospitalityCustomer Word-of-mouthManagementTourismCommunicationGenerative AiHotel IndustryMarketingHospitality IndustryTourist ExperienceHospitality Management