Linking farmers to markets: Barriers, solutions, and policy options

TLDR

The 15 studies demonstrate that market participation enhances farmers' well‑being, income, poverty reduction, dietary diversity, and rural growth, while exploring channel choice, e‑commerce, preferences, and market power. Findings reveal that market participation—particularly through online sales—raises income, reduces poverty, and improves dietary diversity; e‑commerce expands market reach, and policies addressing farmers' preferences and market power can further strengthen outcomes.

Abstract

The 15 studies highlighted in this special issue collectively underscore the significant impacts of market participation on farmers' well-being, income, poverty reduction, dietary diversity, and rural economic growth. They also delve into the importance of marketing channel choice and the role of e-commerce in enhancing farmers' market linkages. In addition, they address farmers' preferences for market access interventions and the examination of market power within the agricultural industry, especially in low-income countries. The key findings include: (1) Market participation is critical for improving farmers' subjective and objective well-being, with studies demonstrating positive impacts on income, poverty reduction, and dietary diversity; (2) The choice of marketing channels significantly influences income, with evidence suggesting online sales can substantially increase farmers' earnings; (3) E-commerce plays a pivotal role in connecting farmers to broader markets, leading to income growth and enhanced market visibility; (4) Understanding and addressing farmers' preferences for market access through interventions like systematization policies and joint ventures can facilitate better market integration and support inclusive business models; (5) Analysis of market power within the primary foods industry reveals rising markups, particularly affecting low-income countries. These findings suggest that policies and interventions aiming to improve market access, promote e-commerce, and consider farmers' preferences and market power dynamics can significantly impact farmers' incomes, poverty levels, and overall rural economic development.