Impact of Green Marketing Strategies on Business Performance Using Big Data

Abstract

The rapid development of the Internet information age has directly contributed to an increase in the breadth of internet use across a number of distinct categories. These categories include social networking, internet access via mobile devices, and online shopping. The era of “big data,” which presents organizations with both opportunities and challenges, has a substantial influence on a wide range of societal sectors, including the social economy, politics, and culture, as well as people's day-to-day lives. While developing an effective marketing platform on top of J2EE, it is very doable to make use of many layers of software, including the user layer, the business logic layer, the data layer, and the B/S3 layer application. The process of developing information solutions for marketing systems that are based on data mining comprises a number of processes, including the analysis of needs, the design and implementation of solutions, and the testing of finished products. The use of Information Technology, big data, and cloud computing has the potential to significantly improve the efficiency of organizations' financial and operational managers and accountants. In the research paper that is connected to this article, there is a description of a precision marketing solution that is based on cloud computing. The real test, which examines both the deployment of the system and the expected use of the system, finds that the system performs well. The creation and considerable improvement in the business's profitability, which, in turn, contributed to an increase in the share price of the company.