Exploring the Use of AI in Qualitative Analysis: A Comparative Study of Guaranteed Income Data

Leah Hamilton, Desha Elliott, A. J. Quick, Simone G.V.S. Smith, Victoria Choplin

International Journal of Qualitative Methods · 2023 · 117 citations · 6 references

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Abstract

This study explores the potential of the AI chatbot ChatGPT to supplement human-centered tasks such as qualitative research analysis. The study compares the emergent themes in human and AI-generated qualitative analyses of interviews with guaranteed income pilot recipients. The results reveal that there are similarities and differences between human and AI-generated analyses, with the human coders recognizing some themes that ChatGPT did not and vice versa. The study concludes that AI like ChatGPT provides a powerful tool to supplement complex human-centered tasks, and predicts that such tools will become an additional tool to facilitate research tasks. Future research could explore feeding raw interview transcripts into ChatGPT and incorporating AI-generated themes into triangulation discussions to help identify oversights, alternative frames, and personal biases.

References

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