Principles for adopting offsite construction in design and construction companies focused on multifamily projects in the USA

Abstract

Purpose This study focuses on identifying key principles for implementing strategic changes in design and construction companies interested in successfully using offsite construction (OSC) in multifamily housing projects, considering the need for more affordable and sustainable multifamily housing in the United States of America (USA). Design/methodology/approach Using mixed methods, the study involved three phases of data collection and data analysis: (1) delphi survey, (2) online survey, (3) proposition of principles and validation interviews. Findings The key principles identified by the present research are (1) develop product-oriented business model, (2) promote leadership and mindset engagement with OSC principles, (3) engage in partnerships and more innovative contractual models, (4) shift toward digital transformation, (5) develop training and knowledge management strategies, (6) adopt lean construction (LC) practices, (7) develop training and knowledge management strategies and (8) integrate logistics and supply chain management with AEC (architecture, engineering and construction) processes. Practical implications The implementation of the principles and strategic changes identified in this study aims to prepare design and construction companies, especially small and medium-sized enterprises (SMEs), to embrace the increasing use of OSC in multifamily projects in the USA, which will make them more efficient and resilient and, ultimately, will contribute to the construction of more affordable and sustainable multifamily housing projects in the USA. Originality/value This is the first research to address holistic strategies to support design and construction companies in adopting OSC.