Towards Data-Driven Decision-Making in the Korean Film Industry: An XAI Model for Box Office Analysis Using Dimension Reduction, Clustering, and Classification

Abstract

The Korean film market has been rapidly growing, and the importance of explainable artificial intelligence (XAI) in the film industry is also increasing. In this highly competitive market, where producing a movie incurs substantial costs, it is crucial for film industry professionals to make informed decisions. To assist these professionals, we propose DRECE (short for Dimension REduction, Clustering, and classification for Explainable artificial intelligence), an XAI-powered box office classification and trend analysis model that provides valuable insights and data-driven decision-making opportunities for the Korean film industry. The DRECE framework starts with transforming multi-dimensional data into two dimensions through dimensionality reduction techniques, grouping similar data points through K-means clustering, and classifying movie clusters through machine-learning models. The XAI techniques used in the model make the decision-making process transparent, providing valuable insights for film industry professionals to improve the box office performance and maximize profits. With DRECE, the Korean film market can be understood in new and exciting ways, and decision-makers can make informed decisions to achieve success.