Targeted influence maximization in competitive social networks

Maximizing the spread of influence through a social network

David Kempe, Jon Kleinberg, Éva Tardos · 2003 · 7.3K citations

Social Sciences, Marketing, Collective Behavior +16

Cost-effective outbreak detection in networks

Jure Leskovec, Andreas Krause, Carlos Guestrin et al. · 2007 · 2.5K citations · Full text

Public Health, Environmental Sciences, Outbreak Detection +7

Scalable influence maximization for independent cascade model in large-scale social networks

Chi Wang, Wei Chen, Yajun Wang · Data Mining and Knowledge Discovery · 2012 · 361 citations

Social Sciences, Social Psychology, Social Influence +6

Influence Maximization in Social Networks When Negative Opinions May Emerge and Propagate

Wei Chen, Alex Collins, Rachel Cummings et al. · 2011 · 359 citations · Full text

Social Sciences, Social Psychology, Collective Behavior +12

Scalable influence blocking maximization in social networks under competitive independent cascade models

Peng Wu, Li Pan · Computer Networks · 2017 · 110 citations

Social Sciences, Decision Sciences, Social Influence +7