Does Green HRM Practices Infuse Green Behaviour Among Hotel Employees? The Mediating Role of Psychological Green Climate

Abstract

Firms prominently adopt green human resource management (GHRM) practices to resolve sustainability and environmental concerns. But it is often seen that triggering green creativity among employees ensures sustainability to a greater extent. Therefore, the study was undertaken to examine how these GHRM practices and individuals’ environmental values drive green behaviour and ultimately foster green creativity among hotel employees in the Indian context. The data were collected from a sample of 320 hotel employees working in rural tourist destinations and further analysed by employing a structural equation modelling approach using SmartPLS, followed by bootstrapping. The analysis was categorized into two sections, that is, measurement and structural model. The model explained 29% variance of green behaviour, 47% green creativity respectively. The results indicated that GHRM and environmental values positively impact employees’ green behaviour. Results further suggested that employees’ green behaviour positively leads to employees’ green creativity via a partial mediating effect of psychological green climate, thus suggesting hotel managers to embrace a psychological green climate in their organization to nurture green creativity. As travel and hospitality are connected with the plan of embracing green practices, subsequently present study will assist stakeholders with advancing the green way of behaving and green imagination among hotel employees. Further, implications to literature and marketers are discussed that offer noble insights.