Social pain by non-social agents: Exclusion hurts and provokes punishment even if the excluding source is a computer

Abstract

Prior research has shown that being excluded by computer-agents in experimental exclusion paradigms threatens individuals' basic needs to a similar extent as being excluded by humans. It is less clear, however, why this similarity between computer and human exclusion occurs, and whether it applies only to reactions immediately after the exclusion event (reflexive stage), or also to reactions that occur further downstream (e.g., reflective stage). Four studies (N = 1048) with three different exclusion paradigms provide several key insights: First, the similarity between computer and human exclusion is robust and pervasive, as Bayesian analyses provide consistent support that the source of exclusion (human vs. computer) does not affect reflexive need satisfaction. Second, this similarity also extends to reflective reactions and punishing behavior. Finally, the present studies extend our knowledge about the processes underlying this similarity by uncovering the role of anthropomorphism. Implications and directions for future research are discussed.