A tool or a social being? A dynamic longitudinal investigation of functional use and relational use of AI voice assistants

Abstract

This study integrates two lines of research: technologies as tools and technologies as social beings, under the theoretical framework of dynamic systems, to investigate the reciprocal dynamics between functional use and relational use of artificial intelligence (AI) voice assistants, and the mediating roles of self-disclosure and privacy concerns. A two-wave longitudinal survey was conducted among 354 AI voice assistant users across 2 months. Factor analysis results supported the conceptualization and operationalization of functional use and relational use of voice assistants. Results from the cross-lagged panel model confirmed that functional use and relational use reinforced themselves over time, respectively. Relational use increased subsequent functional use, and relational use reinforced itself through self-disclosure. Surprisingly, functional use did not increase subsequent relational use; instead, longitudinal mediation analysis showed that functional use reduced subsequent relational use due to the lack of self-disclosure. Furthermore, while self-disclosure increased subsequent privacy concerns, privacy concerns did not reduce subsequent self-disclosure.