The Impact of Double Reduction Policy on K12 Education and Training Enterprises: Case Studies of New Oriental and Tomorrow Advancing Life

Abstract

After the introduction of the double reduction policy, China's K12 education and training enterprises have been seriously affected. This essay takes New Oriental Company (hereinafter referred to as: XDF) and Tomorrow Advancing Life Company (hereinafter referred to as: TAL) as the objects of study, and studies the ways of survival of China's K12 education and training enterprises through comparative study. Through research, it is concluded that, under the influence of the double reduction policy, the education and training industry in the K12 field is mainly faced with the problems of cash flow shortage and major business transformation. Relevant education and training enterprises should transform according to the existing foundation and market demand to change the current situation.