Cultural Tourism Weakens Seasonality: Empirical Analysis of Chinese Tourism Cities

Abstract

Cultural tourism is less seasonal than nature tourism. However, previous studies have mainly compared the tourist flow of scenic spots, and it is still unclear how cultural tourism affects regional tourism seasonality. This study investigated the seasonal patterns by analyzing the monthly inbound tourist flow of the 28 typical Chinese tourist cities from 2001 to 2012, and examined the effect of cultural tourism on weakening seasonality by using the random-response panel Tobit model. It was found that the seasonal patterns of inbound tourists present non-peak, one-peak, two-double, and three-peak regular fluctuations, and also have irregular fluctuations affected by emergencies and festivals. Cultural tourism can weaken the seasonality of regional tourism, while nature tourism products enhance tourism seasonality. Suitable travel times throughout the year and destination reception industry levels, locations, and external connections have a significant impact on the regional tourism seasonality, but climate comfort, foreign direct investment, and simply the number of hotels and international travel agencies are not significant for tourism seasonality.