Concepedia

Predicting the Determinants of Users' Intentions for Using YouTube to Share Video: Moderating Gender Effects

Chyan Yang, Yi-Chun Hsu, Suyanti Tan

CyberPsychology & Behavior · 2009 · 14 citations · 0 references

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Social SciencesCommunicationSocial PsychologyGenderMedia StudiesSocial InfluenceGender DifferencesGender NormsMedia ConsumptionNew MediaSocial MediaUses And GratificationsGender Digital DivideGender Effects On AcceptanceMedia Use MotivesVideo Sharing Behavior