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The Political Persuaders: The Techniques of Modern Election Campaigns.

Conrad Joyner, Dan Nimmo

Midwest Journal of Political Science · 1971 · 30 citations · 0 references

Concepts

Public AffairsPolitical CommunicationPolitical ScienceElection CommunicationPersuasionPolitical RhetoricCampaign BehaviorCampaign CommunicationCampaign MessagingElectionsPolitical PersuasionVoter PersuasionCampaign Communication StrategyCampaign PoliticsElection RhetoricPolitical Campaign StrategyVoter Persuasion Analysis