Technological Forecasting and Social Change · 2022 · 124 citations · 63 references
AgricultureAgricultural EconomicsEconomicsBehavioral EconomicsRural DevelopmentRural EconomicsAgricultural TechnologyBehavioral Decision-makingInnovation AdoptionProduction Technology AdoptionTechnology AdoptionTheory Of Planned BehaviorAgricultural Technology AdoptionFarmer Adoption BehaviorTechnological AdoptionTechnology Adoption By Farm HouseholdsTechnology Adoption DecisionsTechnology Adoption In FarmingTechnology Adoption Intention
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations