Supply chain management review · 2006 · 15 citations · 0 references
ManagementOperations ManagementSupply Chain ManagementLogistics ManagementStrategic PlanningSupply Chain StrategyStrategic SourcingSupplier CollaborationSupply Chain CollaborationSupply Chain CoordinationSupply Chain Planning SystemsSupply ManagementCollaborative Inventory PlanningCollaborative LogisticsCollaborative Practice ModelsCollaborative Replenishment PlanningCollaborative Team PlanningLogistics CollaborationMarine Operations Planning
Subtitle: West Marine epitomizes best practice in CPFR, or collaborative planning, forecasting, and replenishment. Whereas many companies have struggled in implementing this collaborative business practice, this boating supplies retailer has enjoyed remarkable success. One key is the compny's full strength approach to CPFR that makes supply partners an integral part of the process from the very beginning.