Acceptance Model of Artificial Intelligence (AI)-Based Technologies in Construction Firms: Applying the Technology Acceptance Model (TAM) in Combination with the Technology–Organisation–Environment (TOE) Framework

Abstract

In the era of the Fourth Industrial Revolution, artificial intelligence (AI) is a core technology, and AI-based applications are expanding in various fields. This research explored the influencing factors on end-user’s intentions and acceptance of AI-based technology in construction companies using the technology acceptance model (TAM) and technology–organisation–environment (TOE) framework. The analysis of end-users’ intentions for accepting AI-based technology was verified by applying the structure equation model. According to the research results, the technological factors along with external variables and an individual’s personality had a positive influence (+) on the perceived usefulness and the perceived ease of use of end-users of AI-based technology. Conversely, environmental factors such as suggestions from others appeared to be disruptive to users’ technology acceptance. In order to effectively utilise AI-based technology, organisational factors such as the support, culture, and participation of the company as a whole were indicated as important factors for AI-based technology implementation.