The Behavioral Aspects of Smoking.

A Protection Motivation Theory of Fear Appeals and Attitude Change1

Ronald W. Rogers · The Journal of Psychology · 1975 · 6.3K citations

Handbook of Experimental Psychology

JAMA · 1952 · 2.2K citations

Mathematics, measurement, and psychophysics.

S. S. Stevens · 1951 · 872 citations

Measurement Theory, Mathematical Psychology, Measurement Models +5

Self-control: A behavioristic excursion into the lion's den

Frederick H. Kanfer, Paul Karoly · Behavior Therapy · 1972 · 477 citations

Behavioral Sciences, Social Behavior, Behavioristic Excursion +4

CARDIORESPIRATORY DISEASE AND DIABETES AMONG MIDDLE-AGED MALE CIVIL SERVANTS

D. D. Reid, P. J. Hamilton, H. Keen et al. · The Lancet · 1974 · 343 citations

Public Health, Diabetes, Cardiovascular Disease +1