ICT USE: THE INFLUENCE OF CULTURAL DIMENSIONS ON THE NEED FOR MEDIA RICHNESS AND TECHNOLOGICAL RICHNESS

Abstract

Globalization is one of the major forces behind the growing need to know the extent to which culture and context-related variables influence information technology (IT) use. In this study, data collected from Chinese and Canadian managers was used to assess the impact of cultural dimensions on the extent to which people are interested in both media richness and technological features associated with Information and Communication Technologies (ICT). The results showed that there is a significant difference between Canadian and Chinese managers in terms of their interest in media richness. The results also showed that there is no relationship between cultural dimensions and peoples' interest in technological features like storage capacity, data accessibility, and ability to access messages anytime, anywhere.