Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis - Concepedia

Concepedia

Publication | Open Access

Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

DOI Full Paper Access

153

Citations

99

References

2021

Year

Guoqiang Wang, Garry Wei‐Han Tan, Yun-Peng Yuan, Keng‐Boon Ooi, Yogesh K. Dwivedi

Technological Forecasting and Social Change

Marketing AnalyticsMarketingMachine LearningInteractive MarketingTargeted AdvertisingManagementMarketing CommunicationOnline AdvertisingSearch Engine MarketingCommunicationAdvertising

References

	Year	Citations

Page 1