Research Methods in Mass Communication

Abstract

Social Research Methodology (An Overview) is used in both Academic Professional education and training and in social working life to introduce new researchers and scholars. Social Research is a method used by social scientists and researchers to learn about people and societies so that they can design products/services that cater to various needs of the people. Different socio-economic groups belonging to different parts of a county think differently. Various aspects of human behavior need to be addressed to understand their thoughts and feedback about the social world, which can be done using Social Research.   The purpose of this book chapter is to deepen knowledge of how social research methodology can be used as a pedagogic tool to integrate theory and practice in a Research Methodology programme. The aim of this book chapter is to deepen the understanding and knowledge of qualitative research focusing on education for mentors of newly qualified teachers. Altogether, 13 studies were included and synthesized.