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Exploring destination's negative e-reputation using aspect based sentiment analysis approach: Case of Marrakech destination on TripAdvisor

Customer SatisfactionCustomer ReviewDestination MarketingInteractive MarketingReputation ManagementManagementBusinessReputation SystemTourismDestination ManagementNegative E-reputationCommunicationMarrakech DestinationContent AnalysisMarketingSentiment Analysis Approach